Every SEO tool sells you the promise of lift. Very few show you the actual before-and-after on their own site. Here is ours.
The baseline — a 55/100 site
When we first audited digistreetmedia.com in RankStreet three months ago, the overall score was 55/100. That is "needs work" territory — the site was ranking for our brand terms and a few competitive queries, but leaving significant traffic on the table.
The section breakdown was revealing:
- Content: 71/100 — solid but generic. Targeted keyword missing from H1 on several money pages.
- Technical: 74/100 — most fundamentals in place, but no
FAQPageschema anywhere. - Performance: 46/100 — heavy hero images, no lazy-loading, LCP over 5s on the homepage.
- Mobile: 60/100 — usable but not great. Tap targets close to the 48px minimum.
Overall: a real agency site that had never actually been audited against modern signals. Exactly the type we build RankStreet for.
What we shipped in the last 90 days
1. FAQ schema across every service page
We added FAQPage JSON-LD to the homepage plus 6 service pages — each with 4-8 real questions our sales team hears. This one change lifted the AEO friendliness score from 42 to 78 and started surfacing us in Google AI Overviews for a handful of long-tail queries.
Our FAQ schema markup guide has the exact template we used.
2. Compressed the hero images
Homepage hero was a 1.4 MB PNG. We swapped it for a 180 KB WebP with explicit width/height attributes. LCP dropped from 5.6s to 2.8s. Mobile Performance score went from 46 → 68.
3. Fixed the targeted keyword detection
Our title said "Digital Marketing Agency Delhi" but the H1 said "We Build Brands That Move". RankStreet's targeted-keyword check auto-detects the keyword from the title and expects it in the H1. We rewrote the H1 to include "Digital Marketing Agency in Delhi" while keeping the brand line as a subheading. Content score: 71 → 82.
4. Added Organization + Person schema with sameAs
Full Organization block with sameAs arrays linking to our LinkedIn, YouTube, Instagram, and Crunchbase profiles. Plus Person schema for Kavish (our co-founder) on the About page with verifiable credentials. Trust signals for AI engines improved measurably.
5. Testimonials with proper markup
We had a "Our clients say" section but it was just prose. We wrapped each testimonial in Review schema with author, reviewBody, and reviewRating. E-E-A-T Trustworthiness score jumped from 5/25 to 13/25.
Where we are now: 64/100
Latest audit as of this week:
- Content: 76/100 ⬆︎ +5
- Technical: 78/100 ⬆︎ +4
- Performance: 68/100 ⬆︎ +22 (biggest win)
- Mobile: 72/100 ⬆︎ +12
- Overall: 64/100 ⬆︎ +9
What is more interesting than the score is what happened in real search results. Since implementing FAQ schema:
- Featured in AI Overview for 3 mid-volume queries that used to show only our competitors.
- ChatGPT cites digistreetmedia.com by name for "best digital marketing agency in Delhi NCR" — the exact query in our tracked AEO prompts.
- Organic clicks from brand-adjacent queries up ~30% quarter over quarter.
What we are fixing next (path to 75+)
- Author bios on every case study. Currently we have client logos but no bylines. Adding "Written by Kavish Arora" with a mini-bio should push E-E-A-T Expertise from 25/25 (already max) into consistent high-trust territory.
- Fresh case-study pages every 30 days. This post is one. Freshness is a real ranking signal AI engines weight.
- Convert the top 5 service pages to include a direct-answer paragraph in the first 100 words. Right now they open with brand storytelling. Google AI Overviews reward lift-able answers up top.
- Reduce third-party JavaScript. A chat widget, a heatmap, GA, GTM — small individually, meaningful as a group. Targeting Performance 75+.
Take the same audit yourself
Nothing about our approach is unique to us. Run a free RankStreet audit on your own site and you will get the same section breakdown — Content, Technical, Performance, Mobile — with a prioritized fix list.
If you want the audit executed by the same team (us), get in touch with Digistreet Media. We run this playbook for clients across BFSI, real estate, SaaS, automotive and D2C.
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About the publisher
Built by Digistreet Media
RankStreet is built and operated by Digistreet Media — a digital marketing and SEO agency with 13+ years of experience across Finance, FMCG, Real Estate, B2B, Automobiles, Fashion, SaaS, Healthcare, and Commerce. If you'd rather have a senior team execute the audit and the fixes for you, talk to Digistreet.